Archive: ‘Articles’ Category

What is Sound Masking?

No comments December 25th, 2009

In order for a business to be successful and profitable, it must designate resources strategically and utilize them efficiently. Gauging employee productivity is one means of determining the return a business is getting from its investment in human resources. Call center or telemarketing environments make up one area in which employee performance is measured quite literally, using metrics such as the number of calls made, average length of time taken to resolve issues or the concrete dollar value of revenue generated. Companies are increasingly beginning to realize something that many Read more

Choosing a Sound Effects Library

No comments December 23rd, 2009

When choosing a sound effects library, what do you look for? For people new to the industry, there are a few key questions they need to answer in order to determine what kind of sound effects library that need for their productions. To start off with, while there are a variety of sound effects library publishers, there are a few that one would consider to be the premium sound effects publishers and that have been around for quite some time, two in specific: Sound Ideas and The Hollywood Edge. Both these companies have been in the industry publishing sound effects for a very long time, Read more

Music and Sound Healing

No comments December 23rd, 2009

Music and sound healing is not a new concept. Cultures throughout the world have used music to empower, energize, heal and soothe the body, mind and spirit since time immemorial. It is no accident that Apollo, the Greek god who is credited as being the father of medicine, is also the father of music and the inventor of the lyre. Music and healing are part of each other, and current research is pointing to that more and more. Recent studies have shown that music can slow down and help balance brain waves, reduce tension and stress by affecting endorphin levels, reduce physical tension by Read more